{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Paul Woodhouse",
    "label": "Strategic Intelligence Consultant & GEO Specialist",
    "image": "",
    "email": "mr@paulwoodhouse.com",
    "phone": "614.804.9977",
    "url": "https://paulwoodhouse.com",
    "summary": "Pioneering expert in LLM Optimization (GEO/AEO) and AI-powered search ecosystems with 20+ years of experience. Specializes in building content strategies that surface brands in emerging AI platforms (Gemini, ChatGPT, Perplexity) while maintaining deep technical SEO expertise for traditional search. Proven track record in B2B SaaS, Ecommerce, and Enterprise sectors.",
    "location": {
      "city": "North Ridgeville",
      "region": "OH",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "pawoodhouse",
        "url": "https://www.linkedin.com/in/pawoodhouse/"
      },
      {
        "network": "GitHub",
        "username": "pawoodster",
        "url": "https://github.com/pawoodster"
      }
    ]
  },
  "work": [
    {
      "name": "The Soccer Business",
      "position": "Co-Founder & Head of Product/Growth",
      "url": "https://thesoccerbusiness.com",
      "startDate": "2023-01-01",
      "summary": "Bootstrapped a media, insights, and specialist content consultancy from concept to market leader in the US soccer trade industry.",
      "highlights": [
        "Architected content framework generating 40% of inbound demo requests through BOFU comparison pages.",
        "Implemented internal AI agent workflows to automate content production, reducing manual hours by 60%.",
        "Directed end-to-end product lifecycle for an AI strategic marketing planner, moving from user research to MVP launch."
      ]
    },
    {
      "name": "Confidential Automotive Client",
      "position": "GEO Strategy Consultant",
      "startDate": "2024-01-01",
      "summary": "Lead Consultant for Generative Engine Optimization (GEO) readiness for a high-volume automotive brand.",
      "highlights": [
        "Conducted 'Brand Hallucination' audits to identify major LLM misinterpretations of vehicle inventory data.",
        "Defined 'Service Protocols' to shift from keyword-based strategy to Entity-First architecture.",
        "Collaborated with engineering to map legacy CMS data to structured JSON-LD for Answer Engine retrieval."
      ]
    },
    {
      "name": "Hive Digital",
      "position": "Director of SEO / Contract Consultant",
      "url": "https://www.hivedigital.com",
      "startDate": "2018-01-01",
      "endDate": "2025-01-01",
      "summary": "Led remote SEO department managing client acquisition, strategic planning, and retention for B2B SaaS and medical clients.",
      "highlights": [
        "Led SEO strategy for Altium (B2B SaaS), driving 3.4x increase in organic traffic and winning 'Best SEO Campaign' at the 2023 Search Awards.",
        "Served as lead Botify consultant for GoFundMe, building technical roadmap and coordinating with engineering teams.",
        "Pioneered semantic SEO approach leveraging entity modeling to increase 'entity salience' scores by 43%."
      ]
    },
    {
      "name": "Adept Marketing",
      "position": "Director of Strategy / Director of SEO",
      "startDate": "2014-01-01",
      "endDate": "2018-01-01",
      "summary": "Grew SEO department from 1 to 5 members and accounted for 25% of agency revenue at 47% margin.",
      "highlights": [
        "Developed proprietary 'Healthcare Intent Search Framework' for OSU Wexner Medical Center, presented as a case study at MozCon.",
        "Achieved 20% YoY revenue growth for JEGS.com via technical audits and BOFU landing page optimization.",
        "Spearheaded 'Growth Activation Model' generating $225K in incremental revenue within two months."
      ]
    },
    {
      "name": "Rosetta Publicis",
      "position": "Senior SEO Associate",
      "startDate": "2011-01-01",
      "endDate": "2014-01-01",
      "highlights": [
        "Coordinated global SEO assessments for VMware across Japan, South Korea, India, and Germany.",
        "Led technical audits for major prospective clients including Best Buy, Lenovo, and Diebold, contributing to $2M+ in new business.",
        "Served as Key Strategic Industry Advisor for Marriott’s global search team."
      ]
    },
    {
      "name": "Direct Online Marketing",
      "position": "Director of Organic Web Strategies",
      "startDate": "2007-01-01",
      "endDate": "2011-01-01",
      "highlights": [
        "Reworked custom ColdFusion CMS for a Gannett-owned sports property, resulting in a 671% increase in search traffic.",
        "Created and presented lesson plans for University Internet Marketing students."
      ]
    },
    {
      "name": "Butler Sheetmetal Ltd",
      "position": "Webmaster / Corporate Blogger",
      "startDate": "2003-01-01",
      "endDate": "2011-01-01",
      "highlights": [
        "Created the award-winning 'Tinbasher Blog', featured in The Guardian and archived by the British Library.",
        "Increased online leads to drive a 250% increase in gross revenue."
      ]
    }
  ],
  "education": [
    {
      "institution": "Liverpool John Moores University",
      "area": "Humanities",
      "studyType": "Bachelor of Arts",
      "startDate": "1989-01-01",
      "endDate": "1991-01-01"
    },
    {
      "institution": "Blackburn College",
      "area": "ESOL CELTA Certification",
      "startDate": "2000-01-01",
      "endDate": "2001-01-01"
    }
  ],
  "awards": [
    {
      "title": "Best SEO Campaign",
      "date": "2023-01-01",
      "awarder": "Search Awards",
      "summary": "Won for Altium B2B SaaS growth campaign."
    },
    {
      "title": "Best Small Business Blog",
      "date": "2005-01-01",
      "awarder": "Inside Blogging",
      "summary": "For 'The Tinbasher Blog'."
    }
  ],
  "certificates": [
    {
      "name": "You.com AI Advanced Mastery III [Distinction]",
      "date": "2025-01-01"
    },
    {
      "name": "Botify Certified",
      "issuer": "Botify"
    },
    {
      "name": "SOSTAC Certified Strategic Planner",
      "issuer": "PR Smith"
    },
    {
      "name": "Google Analytics Certified",
      "issuer": "Google"
    }
  ],
  "skills": [
    {
      "name": "Generative Engine Optimization (GEO)",
      "keywords": [
        "Agentic Readiness Protocols",
        "LLM Retrieval Optimization",
        "Entity-Relationship Modeling",
        "Hallucination Audits"
      ]
    },
    {
      "name": "AI & Automation",
      "keywords": [
        "Prompt Engineering",
        "Model Context Protocol (MCP)",
        "AI Agent Architecture",
        "Perplexity Optimization"
      ]
    },
    {
      "name": "Technical SEO",
      "keywords": [
        "Botify",
        "Schema.org",
        "Python (for SEO)",
        "Log File Analysis",
        "Site Migrations"
      ]
    }
  ]
}