The Scientific Approach
Twenty years of framework development - from content marketing to AI optimization. Same underlying physics, evolving execution.
Growth isn't a "fluffy idea." It's a system. Over 15+ years, I've developed and refined frameworks that turn ambiguous business goals into quantifiable, executable strategies.
The methodology has evolved with technology, but the core principle remains: build discipline and real-time data into digital campaigns.
The Tinbasher Protocol
The original insight: boring businesses can dominate by being radically human. Developed while building The Tinbasher blog for a sheet metal factory.
Core Principles
- • The "Boring" Dividend
- • Radical Transparency
- • The Embedded Strategist
- • Long-Tail Dominance
Key Innovation
Spending 20% of time on the "factory floor" to translate operational reality into compelling narrative.
Growth Activation Model (GAM)
Developed at Adept Marketing. The first formalized framework - turning the Tinbasher insights into a repeatable agency process. Generated $225K in incremental revenue within two months of rollout.
The GAM Phases
SOSTAC® Adaptation
Integrating GAM with the SOSTAC® framework (Situation, Objectives, Strategy, Tactics, Action, Control). Applied to The Soccer Business for sports industry intelligence.
SOSTAC® + GAM
The Agentic Stack
The evolution for AI-first commerce. Extending the methodology to make businesses discoverable and actionable by AI agents - not just human search.
Three Layers
The Underlying Physics
Technologies change. Frameworks evolve. But some principles remain constant across every phase:
Be Where Decisions Are Made
In 2004, that was blog search. In 2015, Google. In 2025, AI agents. The principle is the same: be findable at the moment of decision.
Radical Transparency Builds Trust
Hiding behind corporate speak fails. Whether writing blog posts or structured data, authenticity wins.
Embed in Operational Reality
Strategy fails when detached from execution. The 'embedded strategist' model ensures content reflects truth.
The Long Tail is Infinite
Niche dominance beats generic competition. Serve specific needs better than generalists.
Measure What Matters
Growth isn't a 'fluffy idea.' Every phase includes a KPI pyramid linking boardroom metrics to daily actions.
90-Day Execution Cycles
Strategy without execution is fantasy. Short sprints maintain momentum and allow course correction.
Tools & Certifications
Certifications
- ✓SOSTAC® Certified Planner
- ✓You.com AI Advanced Mastery (Distinction)
- ✓Botify Certified
- ✓HubSpot Certified
- ✓Google Analytics Certified
Technical Stack
Ready to apply a scientific approach?
Let's talk about where you are and what methodology makes sense for your growth.