Proof That It Works

Butler Sheetmetal was a small fabrication business in Colne, Lancashire. I built them a blog instead of a static website, documenting the reality of metalwork: the welding, the problem-solving, the craftsmanship. Everyone said it was absurd - "how more dull can you get than sheet metal?"

Within months, we were getting 50,000 monthly visitors. The Guardian featured us. The Times named us one of Britain's Top 50 Business Blogs - the only industrial company on the list. The British Library archived the site as a significant artifact of UK digital history.

The lesson: Butler Sheetmetal didn't win because it had better steel. It won because it told a better story.

PCB Design SaaS is a global leader in PCB design software - highly technical B2B SaaS with a complex buyer journey. As Director of SEO at Hive Digital, I led the organic strategy that drove a 3.4x increase in organic traffic.

The approach combined technical SEO with content strategy designed for engineers - not marketing fluff, but genuine technical value. The campaign won "Best SEO Campaign" at the 2023 Search Awards.

JEGS is one of the largest high-performance automotive parts retailers in the US. At Adept Marketing, I led the turnaround strategy combining technical SEO audits with a rigorous A/B testing program.

The result: 20% year-over-year revenue growth and #1 rankings for the highest-value terms in their category. This wasn't luck - it was the Growth Activation Model applied to e-commerce at scale.

Retained to modernize agency auditing workflows through advanced AI integration. I engineered a proprietary AI-driven SEO auditing framework by synthesizing Google's EU algorithmic disclosures with technical best practices.

The key innovation: integrating Anthropic's Claude via Model Context Protocol (MCP) directly with Ahrefs data streams to automate technical analysis.

Result: 8 full enterprise site audits delivered in under one week - a 75% reduction in manual analysis time compared to agency standards.

Healthcare search is unique. Patients don't search like consumers, they're scared, urgent, and often don't know the right terminology. I developed a proprietary "Healthcare Intent Search Framework" specifically for OSU Wexner Medical Center.

The framework mapped patient intent stages to content strategy, ensuring the right information appeared at the right moment in the patient journey. The methodology was presented as a case study at MozCon.