Paul Woodhouse
Search and AI visibility
for B2B companies.
I help established B2B teams check what buyers can find, what AI systems get wrong and which gaps to fix.
That might mean fixing technical SEO, clarifying a business fact or finding better evidence for a claim.
The strategic problem
Search is changing
how buyers find you.
A buyer may encounter an answer about your business before they visit your website. If that answer relies on an old name, a thin description or an unsupported claim, rankings alone will not tell you what went wrong.
Where I start
I compare what the business says about itself with what buyers can find elsewhere. Then I trace the gaps back to the site, the source material and the search results.
What comes next
The next move might be technical SEO, clearer product information, a corrected business relationship or better evidence. It depends on what the investigation finds.
The Tinbasher
2004Butler Sheetmetal · Lancashire
Testing an answer
that was already there.
I started The Tinbasher in 2004. Its original site is gone, but archived pages and independent references remain.
In December 2025, Google’s AI Overview for “tinbasher blog” already named me and connected the blog to Butler Sheetmetal. I built paulwoodhouse.com in early January 2026 mainly to see whether I could control that answer.
Insights and selected work
From search to AI answers.
September 16, 2026 · EssayEntity reclamation is not a website project
The Tinbasher survived for years without a live website. That changes what established B2B companies should investigate and measure.
Selected workSearch, content and digital strategy
Projects across manufacturing, enterprise SEO, healthcare and AI-assisted technical analysis.
The Tinbasher · ExperimentMy site now shapes the answer
The original AI Overview, the current source and narrative shift, and the next test of brand clarity.
Have a search problem?
Send me your website and the question you need to resolve. Inquiries come to me first. I’ll recommend the right approach.