What AI Answers
Say About You.
GEO examines how systems such as ChatGPT, Perplexity and Gemini describe and cite your brand. It works alongside technical SEO, content and digital PR rather than replacing them.
What each discipline checks
- TASKMake pages findable and useful
- CHECKCrawling, relevance and rankings
- EVIDENCEContent, links and site data
- MEASUREImpressions, clicks and visits
- TASKCheck what AI answers say
- CHECKIdentity, claims and citations
- EVIDENCEFirst- and third-party sources
- MEASUREObserved answers and citations
The same page or source may support both. A ranking or citation alone does not show whether a buyer got a useful answer.
Execution Pillars
Identity and scope
Define the organisation, products, people and subjects clearly enough to avoid confusion with similar names or broader categories.
Evidence and sources
Compare website claims with profiles, archives, coverage, reviews and other sources that search and AI systems may retrieve.
Useful content
Publish direct answers, examples and original evidence in formats that help the audience first and remain easy for software to parse.
SEO foundation
Keep pages crawlable, fast, well linked and technically sound. GEO cannot compensate for a site that search engines cannot use.
Next step
Find the Gaps
Worth Fixing.
Review current AI answers, trace the sources behind them and decide where clearer information or stronger evidence would help.