AI visibility audit
What do AI systems
say about you?
The audit checks how systems such as ChatGPT, Gemini and Claude describe your brand, which sources appear to support the answers, and where important facts are missing or confused.
Scope agreed before work begins.
The wider picture
Search results are
only part of the picture.
SEO helps relevant pages become findable and useful. This audit also checks whether AI systems retrieve, describe and cite the organization accurately.
“Which suppliers make custom stainless-steel enclosures for food-processing equipment in Ohio?”
Illustrative buyer question.
An answer might name a supplier that no longer makes the product, or miss a suitable one entirely. The audit records which suppliers appear, what the answer claims about them, and whether current sources support those claims.
What the audit checks
Facts, sources
and AI answers.
Facts and structured data
Check whether important names, relationships and claims are consistent across visible content and markup.
Sources
Inspect which controlled and independent sources support, contradict or confuse the brand story.
AI answers
Run a defined prompt set and record retrieval, description, citation and uncertainty separately.
The findings
What is wrong,
and what is worth fixing?
- The queries checked, observed answers and sources.
- Missing, conflicting or outdated facts.
- Page, source and technical improvements worth making.
- What to measure after the changes.
I’ll recommend the right approach and bring in a delivery team where needed. Scope, timing, cost and deliverables are agreed before work begins.
My own experiment
The Tinbasher
AI Overview.
I built this site mainly to see whether I could control the existing Google AI Overview for “tinbasher blog”.
December 2025.
The answer already connected The Tinbasher to me and Butler Sheetmetal. I built paulwoodhouse.com in early January 2026 to test whether I could influence how that answer described the blog, my role and the experiment itself.
Before we start
A few reasonable questions.
What should I send you?
Your website, the search or AI answer you are concerned about, and the question you need to resolve.
How long does it take, and what does it cost?
It depends on the agreed scope and the data available. I’ll discuss fit, timing and cost with you before work begins.
Will this get us into AI answers?
The audit identifies practical improvements. Inclusion and citation are not guaranteed; they are outcomes to measure.
Can you help with the changes afterwards?
Yes. We can discuss the right approach and who needs to be involved once we know what needs changing.
Discuss an AI visibility audit.
Send me your website and the question you need to resolve. Your inquiry comes to me first.