The GEO playbook
Give the answer a sound foundation.
GEO starts with what a buyer needs to understand and what the business can substantiate. My approach works across three connected layers.
Entity ReconciliationIdentity
Connect the right names, aliases, history, old domains and independent records to one consistent identity.
Technical Entity FoundationSchema and structure
Make verified identities and relationships easier to parse through schema, stable identifiers, accessible pages and internal links.
Authority ArchitectureContent and validation
Support the account with useful content, history, attributable people, documented examples and third-party corroboration.
Schema gives systems a clearer map of existing identities and relationships. Useful content and corroborating evidence supply the substance. The work needs all three layers rather than a promise that one technical change will produce a citation.
In practice
Start with a real search problem.
Check the questions buyers ask, the answers they receive and the sources those answers expose. Reconcile the facts, prioritize gaps, implement the changes and observe what happens. Scope and measures follow the problem.